How do we turn this idea into a successful product?

New product development (NPD) involves a series of key steps that include identifying opportunities, market surveys, research and development, recognising business signals, financial modelling, setting up business units, and everything else needed to take a good idea through to successful market launch. Effective management of the NPD process is difficult due to the inherent unknowability of the outcome.

We can help you with:

• NPD Business case development (including financial modelling)
• Proposal writing for venture capital or government investment
• NPD portfolio and resource planning and management
• NPD project planning
• Intellectual property strategies
• Leading or managing NPD projects
• Commercialisation of new products
• Technical input to NPD projects
• Training in NPD project planning and management
• Reducing product development time and cost

Mark Loeffen & Associates has extensive experience in the development of many products and the management of product development teams. They can therefore support your company through the process, train your staff or help find people who can develop the product for you.