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Corporate Services Management guru Stephen Covey defines Quadrant II as the area involving issues that are important but not urgent. He believes that this is where managers should put most of their efforts. Unfortunately, many senior managers spend most of their time in Quadrant I dealing with issues that are both urgent and important -- in other words, fire-fighting. Mark Loeffen & Associates specializes in helping busy senior managers with Quadrant II, the area of Innovation, Research and New Product Development by developing and tailoring strategies, processes, business cases and facilitating innovation within the company.
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